Rebecca Reinermann has been assigned the responsibility of leading Opel/Vauxhall marketing activities as of January 1, 2023.
“I am very much looking forward to working with Rebecca who is a marketing and brand expert with a proven track record of developing and implementing automotive brand and product strategies. Together we will continue down our successful route of providing affordable, electrified mobility while driving profitability along with further profiling and emotionalising the Opel and Vauxhall brands,” said Opel CEO Florian Huettl. “We thank Patrick Fourniol for all his contributions such as the conception and roll-out of our new positioning and brand values Detox, Modern German and Greenovation and wish him all the best for his new assignment,” Huettl added.
Rebecca Reinermann can draw on the experience from a career spanning more than 15 years in the automotive industry. Prior to her current assignment, she held positions at FCA, Hyundai and Toyota – both in regional European HQs and national sales organisations. With assignments in brand and product development, communications and customer experience, she held predominantly marketing but also commercial roles – ranging from strategy to hands-on implementation. Rebecca Reinermann graduated in European Business Studies and International Marketing Strategy at the University of Lincoln and has a wide international background.
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